RSA Corp Rebrands to 3coast

Founded as Robert Shields & Associates in 1980, RSA Corp is now known as 3coast

HOUSTON, June 4, 2013 – RSA Corp, the award-winning IT staffing, managed IT support, and business analytics firm, recently rebranded to 3coast and launched a new web presence (

Founded in 1980 as Robert Shields & Associates, RSA Corp sought to create a unique and distinctive brand that conveyed the capabilities, excitement and excellence engrained in its corporate culture. “Over 249,000 companies in the United States currently operate under the acronym RSA. There is only one 3coast”, announced George Black, Chief Executive Officer and President of 3coast.

The company underwent a total rebrand including a new name, logo and web presence. This process has been in the making for several years, but 3coast is excited to formally announce the new name and brand. Each line of business has its own microsite: IT Staffing (, IT Support (, Storage & Virtualization Systems ( and Business Analytics & CRM Solutions (

3coast emphasized the company has not been acquired or sold. “Our leadership and brand promise of 3coast remains consistent with the values, mission and vision held by RSA Corp”, Black said.

3coast is an award-winning Information Technology firm specializing in providing IT staffing, managed IT support, business analytics solutions, and storage systems. Headquartered in Houston, Texas 3coast delivers its services nationally and around the world. For more information, visit

RSA Corp and 3coast are not affiliated with RSA Security or EMC.